Insurance agencies are expecting an increased tech investment especially in social media and improved management systems. Many agencies are taking this step following a strong growth in the industry.
An independent study conducted by the Independent Insurance Agents & Brokers of America (IIABA) showed that insurance industry-wide agencies, both small and large, are keen on increasing technology investments.
Smaller agencies with revenue under $5 million are targeting social media and Internet marketing in for their investments. But it should be noted that even though there has been a strong uptake in the social media sector, agencies will continue to face marketing challenges. Continue reading
In order to survive in a hyper-competitive marketplace, commercial lines insurers are continuously and heavily investing in technology as reported by Novarica in it sbusiness report: Business and Technology Trends: Commercial Lines. The report includes market data and insight on recent technology investments by 40 named commercial lines insurers. A small preview of the report is available here: 
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